Now, savvy, younger, and more queer-identifying consumers - who have grown up with greater acceptance and representation than previous generations - are continuing to enter the market.
While it may look like smart advertising, some LGBTQ people chalk up those logos - which always seem to change back on July 1 - to rainbow washing, the act of businesses advertising themselves as LGBTQ allies when their real support for rainbow causes is a bit more gray. For the past several years, hundreds of brands have rainbow-ified their logos in celebration of Pride month.ĪT&T. If you’re on any social media platform in June, it’s hard to miss the rainbow explosion.
